One inventory. Every channel.
Modern retailers and DTC brands lose money on the seams between systems — POS, e-commerce, marketplace, 3PL, and ERP all telling slightly different stories. Dynamics 365 unifies inventory, orders, and customer data so promotions, returns, and stock decisions run on truth.
The operational gaps we see most.
Inventory truth across channels
Selling the last unit twice — once in-store, once on Shopify — is the most expensive bug in retail.
Order management complexity
BOPIS, ship-from-store, marketplace fulfillment, and returns each demand orchestration logic that legacy systems weren't built for.
Customer data fragmentation
When loyalty, e-commerce, and POS each hold a slice of the customer, segmentation and lifetime value reporting break down.
Promotion & pricing agility
Markdowns, bundles, and channel-specific pricing have to push live in minutes, not days.
Dynamics 365 configured for retail & e-commerce.
Unified commerce backbone
Dynamics 365 Commerce or Business Central with Shopify/BigCommerce connectors gives you one inventory and one order pipeline.
Omnichannel order orchestration
Smart fulfillment routing for BOPIS, ship-from-store, and marketplace orders — with real-time status to the customer.
Customer data platform
Customer Insights merges identities across channels for true lifetime value and segmentation.
Marketplace & 3PL integration
Amazon, Walmart, eBay, and 3PL inventory feeds reconciled in Dynamics 365 daily.
The Microsoft stack we'll typically deploy.
- Dynamics 365 Business Central
- Dynamics 365 Commerce
- Dynamics 365 Customer Insights
- Power BI
- Shopify / BigCommerce connectors
Retail & E-Commerce questions, answered.
Should we use Dynamics 365 Commerce or Business Central with a Shopify connector?
Most mid-market and DTC brands run Business Central as the back-office ERP and Shopify as the storefront, with a connector keeping inventory, orders, and customers in sync. Dynamics 365 Commerce makes sense for retailers with physical stores and a need for unified POS.
How do you handle returns across channels?
We configure returns workflows that accept returns at any channel regardless of purchase channel, with automated restocking, refund posting, and customer service case creation.
Can you integrate with our 3PL?
Yes — we've integrated with ShipBob, ShipHero, and direct WMS systems via API or EDI. Inventory, shipments, and returns reconcile back into Dynamics 365 with full audit trail.
Talk to a Dynamics 365
retail & e-commerce specialist.
Free 30-minute consultation. We'll walk through your current stack, identify the highest-leverage gaps, and tell you whether Dynamics 365 is the right fit.